Trademark Renewal

Maintaining an effective trademark portfolio is impossible unless you monitor all trademark renewal dates. If you let your trademark lapse, you no longer have the exclusive, automatic right to use your asset in relation to your company, your brand, or your products. And there’s no way you can stop your competitors from using it either.

If your asset was important enough to trademark in the first place, chances are you’ll want to hold on to the legal protection the trademark offers. With so much at stake, you need the team at Cooper Mills to look after your trademark renewals. We take full responsibility for all your trademarks and ensure they are always renewed on time.

Why Trademark Renewal Is So Important

In Australia, you must renew your trademark rights every 10 years. If you fail to renew your trademark, you relinquish your right to the trademark altogether. This opens the door for other people and businesses to profit from your hard work and investment.

If you have a large collection of trademarks, it is very easy to let a renewal lapse. And, if your trademark portfolio contains international trademarks, the whole situation becomes even more complicated—different countries have different trademark renewal processes, procedures and time periods. So, why not let the experts at Cooper Mills handle it all for you?

Our Trademark Portfolio Renewals Services

Cooper Mills is much more than just a trademark renewals a reminder service, we provide:

• Cost/benefit analysis for each trademark renewal, providing advice on the crucial trademark renewals required, versus the trademarks you can afford to let go. We don’t want you bearing the cost of a renewal for an unnecessary trademark.
• The completion and lodgment of all necessary renewals paperwork with the Trademark Office.
• Advice and assistance in dealing with any objections raised by the Trademark Office.

Why Choose Cooper Mills to Look After Your Trademark Renewals?

• We’re trademark experts: At Cooper Mills, we feel completely confident in taking full responsibility for your trademark renewals. We take this responsibility very seriously and we never make a mistake. When it comes to trademark renewals, we’ve done it all before, and never let one lapse.
• We add value: Our ultimate goal is to add value to your business. In this case, we’ll ensure that you’re running an efficient trademark portfolio. When it comes time to renew a trademark, we’ll tell you where and how you can save money by cutting out any unnecessary renewals.
• We hate legal jargon: We’re all about plain English, and are always happy to explain anything that isn’t crystal clear. We believe in transparency and communication, keeping you informed every step of the way.
• Size doesn’t matter: We’re more than happy to provide trademark renewals advice to anyone, whether you’re a fully established, big business or a one-man start-up.
• Our range of trademark services is second to none: Alongside our services in trademark portfolio management, our expert team provides a comprehensive range of other trademark services for a smooth, stress-free trademark transaction.

Our other trademark services include: