CooperMills

Google today announced that it had been working on a secret project to build the next generation of Google’s dominant search engine.

The operating development search engine is accessible at http://www2.sandbox.google.com/.

According to Google:

It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.

Google’s aim at making the developmental search engine available is to gather feedback on the impact the new architecture may have on individual websites.

We have found that the new development search engine ranks our site lower than the existing search engine. The question that naturally arises is whether the next generation of Google’s search engine will rewrite the rules on search engine optimisation – only time will tell….

Tags: IT Law, IT Lawyers, SEO

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