Comments for Cooper Mills Lawyers | http://www.coopermills.com.au/wordpress IP, Intellectual Property & Trademark Lawyers Fri, 21 Jan 2011 21:49:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Hardware.com.au achieves record price by CLAIMS http://www.coopermills.com.au/wordpress/index.php/2010/12/hardware-com-au-achieves-record-price/comment-page-1/#comment-2049 CLAIMS Fri, 21 Jan 2011 21:49:11 +0000 http://www.coopermills.com.au/wordpress/?p=351#comment-2049 Classic! To often I see overpaid IT teams in large companies who can't look after their own kitchen sink. Fact is, people take it for granted that domain names are cheap; little do they realise thats it relatively a finite resource especially when you are interested in short or one-word domain names. We're in the business of "compensation claims" so a generic domain name like the one we recently purchased www.claims.com.au is a great online brand. We paid $15,000 for our domain! Not cheap, but a great assett and one sure to return a high ROI. Classic! To often I see overpaid IT teams in large companies who can’t look after their own kitchen sink.

Fact is, people take it for granted that domain names are cheap; little do they realise thats it relatively a finite resource especially when you are interested in short or one-word domain names.

We’re in the business of “compensation claims” so a generic domain name like the one we recently purchased http://www.claims.com.au is a great online brand. We paid $15,000 for our domain! Not cheap, but a great assett and one sure to return a high ROI.

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