Posts Tagged ‘IT Lawyer’

iPad: Opportunity or Threat?

Saturday, January 30th, 2010

Cooper Mills guest author, Senior Brand Strategist, James Grant Hay examines the implications of the device on the Australian media industry and publishing sector

Many believe the iPad and iBookstore will do for the publishing industry what the iPod and iTunes store did to the music industry in 2001. Back then, iTunes accelerated the decline of their business model and tore apart the original bundles of records subsequently sold to consumers at unit price. Will our local media industry and publishing sector share the same fate or embrace the iPad as a revolution of the digital age?

So far, the signs have been encouraging. The Australian Publishers Association report that Australian publishers have been in extensive talks with Apple over the last few months in an effort to seal licensing deals for Australia. Although the iBookstore is not expected to be available to Australian users on launch, that date is likely to change quickly as the Australian Publishers Association has confirmed licensing deals are well on the way to being completed this year.

In the US, Apple chief executive Steve Jobs has announced eBook deals with five of the world’s leading publishers – Hachette, Penguin, HarperCollins, Simon & Schuster and Macmillan.

These talks have been hastened with the arrival of other eReader devices. Amazon (with its Kindle) and Barnes & Noble (with the Nook) have the potential to diminish the importance of publishing companies altogether through the use of self-publishing platforms by authors.

To avoid this, Australian publishers have in the last 12 months been paying a lot of attention to digitisation and preparing for electronic works to ensure plenty of titles are available to Australian consumers. But until a sufficient number of these titles are in place, it will be imperative for the Federal Government to lift the ban on book sellers from buying cheap foreign imports from overseas sellers. Currently, parallel importation rules prevent stores from sourcing books at lower costs from overseas markets. Retailers, such as Borders will need to respond to the growing consumer demand.

REDgroup, owners of booksellers Angus & Robertson and Borders – are already planning 1 million titles that can be downloaded across multiple technologies in Australia.

The challenge for publishers therefore will be the speed with which they can port their back catalogues to digital. Porting books to the digital world is difficult because entire back catalogues must be digitised in different formats and publishers should seek professional legal advice on redrafting and in some cases renegotiating copyright deals with authors and estates for the purposes of digital distribution.

Only two leading publishers have converted Australian print books to digital form in significant numbers – Allen & Unwin has a library of 1500 titles, while Pan Macmillan Australia has 500 titles ready to go digital.

Newspapers and magazines are also planning to sell content on the device through digital apps, but The New York Times is the only publisher to have revealed its offering so far.

News Ltd spokesman Greg Baxter refused to comment to Australian media on its iPad plans last week, but Brian McCarthy, chief executive of Fairfax Media, has been bullish about the prospects for the new device.

The iPad will allow newspapers and magazines to be easily read electronically in a format that many readers will enjoy while also linking pages directly with breaking news and videos on their digital mastheads, such as The Age. Fairfax is reportedly developing apps that could be used on both the iPad and iPhone.

With sales of Amazon Kindle devices outstripping actual print book sales in the US over Christmas, the Apple iPad is sure to be a hot seller amongst Australian consumers.

Among the questions to be contemplated by publishers over the coming months will be the meaning of their brand in a tablet world – to avoid the fate of the music labels, publishers such as Pacific Magazines will need to determine how to maintain individual brands in their overall stable, rather than individual stories; in other industries, companies will need to decide if the most potent expression of their brand is bundling existing free web products with a premium pay-wall subscription, or in the case of Sports Illustrated below, an entirely new multimedia product.

Watch and embed the Sports Illustrated player

James Grant Hay is CEO of Inshot, Branded Content Specialists

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New IT Law and Domain Law Posts

Thursday, December 10th, 2009

We are working on bringing you some more new and interesting IT Law and Domain Law posts and articles shortly.

To assist us to cater to our audience, if you have any specific requests for IT Law, Domain Law or Telecommunications Law articles or information, feel free to drop us a note at info@coopermills.com.au

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Posted in Domain law and domaining, General, ISP and Telco Law, IT Law, Podcasts, Privacy, Spam, Trade Practices Law, Uncategorized | No Comments »

Court allows Twitter

Monday, October 19th, 2009

In a report published by The Australian, it has been revealed that journalists have been using microblogging tool Twitter to provide live updates on the iiNet Case being heard before the Federal Court in Sydney.

According to The Australian, Justice Cowdrey said:

On the basis that Twittering does not distract or interfere with the conduct of my court, I personally have no objection to its use. I believe that the public has a legitimate right to be fully informed of proceedings, particularly proceedings such as (the iiNet case) which have attracted considerable public interest. Twittering can serve to inform the public in a more speedy and comprehensive manner than may be possible through traditional media coverage.

Ordinarily any form of recording device such as a video camera or tape recorder is prohibited in a Court, however, there are times where Judges will all the use of such devices.

This appears to be the first time where a Court has specifically addressed the issue of Twitter use within a Court room.

According to IT Lawyer and Cooper Mills Lawyers Principal, Erhan Karabardak:

This will not come as a surprise to many lawyers, who use laptops with wireless internet to send emails from within the Court during a proceeding.

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PM’s website attacked in protest

Thursday, September 10th, 2009

The website of the Prime Minister and the Australian Communications and Media Authority (ACMA) were the subject of an attack yesterday, in support of protest against the Government’s internet filtering program.

This type of attack is called a Denial of Service attack, where hackers flood a website with traffic causing the website to go down. This is a regular occurrence across the internet, but this time the motivation was political and specifically targeted at both the Prime Minister who government introduced the policy, and the ACMA who are administering the internet filtering trials.

It is reported that the attack occurred shortly after 7pm AEST, which took the affected websites off line for a short period of time, both sites now appear to be operating normally.

The attack allegedly carried out by the hacker known as ‘Anonymous’, was labelled as juvenile by Federal Communications Minister Stephen Conroy today.

The attack demonstrates how deeply unpopular the government’s planned internet filtering is within the community. This time most have been surprised at what lengths protesters are prepared to go to, to make their point. Is this just the start ?

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SmartyHost caught out

Tuesday, August 25th, 2009

The Australian Communications and Media Authority (ACMA) has obtained an enforceable undertaking from MYOB Australia E1 Pty Ltd for breaches of the Spam Act 2003.

Following an investigation by the ACMA, a SmartyHost, division of MYOB was found to have been sending emails to people who had unsubscribed from its mailing lists. The ACMA found that SmartyHost had not actioned the unsubscribe requests.

Chris Chapman, Chairman of the ACMA said:

The Spam Act makes it clear that commercial electronic messages cannot be sent without the consent of the recipient….. As such it is central to the working of the scheme that recipients of such messages have the right to withdraw their consent at any time.

s18 of the Spam Act 2003 makes it a specific requirement that commercial electronic messages must have an unsubscribe facility (that works!) which must remain active for at least 30 days after the message is sent.

The ACMA’s action is consistent with its recent get tough approach to enforcement of Spam and the Do Not Call Register

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99.7% drop in Domain Tasting

Friday, August 14th, 2009

ICANN has just announced that since changes implemented in June 2008, Domain Tasting has dropped a massive 99.7%, which effectively spells the end of the practice.

Domain Tasting, is the practice of registering domains to identify their potential to attract visitors and typically revenue from online ads, and cancelling the registration within 5 days to avoid paying the fees if the domains did not attract visitors / revenue within this period – this was in effect a ‘try before you buy’.

ICANN says (in reference to their solution to this problem):

The solution in brief means that if a company registers and then returns more than a certain number or percentage of domains each month, they are charged for each additional registration above that amount. The result is that domain tasting becomes increasingly expensive the more a company engages in the practice for what may be speculative reasons.

The announcement by ICANN comes after the release of its report: The End of Domain Tasting – Status Report on AGP Measures.

The issue of domain tasting is not one that we have experienced in Australia.

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The Pirate Bay operators found guilty

Tuesday, April 21st, 2009

In February we reported that as part of a piracy crack down the operators of the popular website The Pirate Bay were prosecuted in Sweden for facilitating the P2P exchange of copyright infringing material such as films and music.

On Friday a Stockholm Court found the 4 operators of The Pirate Bay guilty of facilitating copyright infringement and imposed a 12 month prison sentence and a 30 Million krona fine.

As expected the entertainment industry welcomed the verdict, which prompted protests by supporters. The operators plan to appeal the verdict.

The judgment is a blow to P2P operators who are being more aggressively targeted, as part of a piracy crackdown by the entertainment industry.

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Global Piracy Crack Down

Wednesday, February 18th, 2009

In what appears to be a systematic global piracy crack down, and hot on the heels of the iiNet case, copyright owners including Warner Bros, MGM, Columbia Pictures, 20th Century Fox Films, Sony BMG, Universal and EMI are seeking approximately $18million in damages from file sharing website The Pirate Bay in a Swedish Court.

In the claim it is alleged that the website was used in the infringement of copyright, by allowing pirated movies, music, software and computer games to be downloaded.

In their defence, The Pirate Bay (yes a very unfortunate name in this type of matter) claims that no copyrighted material is stored on its servers, and no exchange of files actually takes place on them, that they are not responsible for any copyright infringement.

In addition to the potential damages claim, the four men who operate the site could face up to 2 years imprisonment.

The success of cases like this will do very little to stop global intellectual property infringement, but what is may do is reduce the number of people prepared to take the risk of deriving a commercial benefit from operating these types of file sharing sites.

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