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Posts Tagged ‘Privacy Law’

Google has given undertakings to the Australian Privacy Commissioner Karen Curtis, after the completion of her investigations into Google’s inadvertent collection of unsecured Wi-Fi data from private residencies around Australia, whilst collecting images for Google Street View.

Google has given the following undertakings:

-          That it will publish an apology to Australians for its collection of unsecured WiFi data in its official Australian Blog

-          That it will provide a privacy impact assessment (PIA) on any new Street View data collection activities its undertakes in Australia

-          This is will provide a copy of these PIAs to the Commoners Office

-          That it will regularly consult with the Privacy Commissioner about personal data collection activities arising from significant product launches in Australia.

The undertakings come after the Commissioner was satisfied that the information collected by Google breached the Privacy Act 1988.

The Commissioner was unable to impose a sanction on Google due to having already initiated an investigation. This has prompted the Australian Law Reform Commission (ALRC) to make an inquiry into Australian privacy laws. This may prompt the government into taking action to strengthen the enforcement regime.

Tags: IT Law, Privacy, Privacy Law, Privacy Lawyer, technology law, technology lawyer
Posted in General, Privacy | No Comments »

Google has announced the beta launch of  ‘interest based’ advertising on their partner sites and YouTube. Will this lead to better advertising ?

Interest based advertising is where advertising content is targeted at internet users based on current and past web surfing history. Typically this is achieved by using ‘cookies’, which are small files stored on the user’s computer, which contain browsing history data. This method of serving advertisements differs to Google’s traditional ‘keyword’ or ‘content’ based advertising, which relies on the keywords or website content to target advertising.

Google believes that:

“…..there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris.“

Criticisms of online advertising sometimes arise from poor quality leads due to the deficiencies in reaching an advertisers target audience. Google’s new interest based advertising may lead to higher quality leads for advertisers and more relevant advertisements for web surfers.

No sooner than Google’s announcement, many people have come out criticising interest based advertising as a threat to privacy, as it relies on tracking the websites an end user visits.

Google claims that it has taken 3 important measures to ensure user choice and privacy, these are:

• Transparency – Users will able to click on advertisement labels to obtain more information about how advertisements are service and what information is used. Google also proposes to expand this in the coming year;
• Choice – Users will have access to the  Ads Preferences Manager tool which lets them “view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.“
• Control – Users will be able to opt out of interest based advertising. Google have take some significant steps to ensure this by designing a plug in for web browsers to maintain the users choice.

We think Google’s interest based advertising may prove to give advertisers more qualified and better quality leads, while users will now see advertisements which are more relevant to their interests – resulting in a better user experience. Only time will tell, but at least Google has thought through the choice and privacy issues, and it appears to us as IT Lawyers, that they have implemented a sensible and effective process to ensure this.

Tags: Google Advertising, interest based advertising, IT Law, IT Lawyers, online advertising, Privacy, Privacy Law, Privacy Lawyers, technology law
Posted in Domain law and domaining, IT Law, Privacy | No Comments »