Posts Tagged ‘Privacy Lawyers’

Tips for Social Networking

Thursday, May 5th, 2011

Social networking sites pose privacy concerns for their users – in recent times websites such as Facebook have had to revamp privacy settings to help people protect their privacy.

Do you know what you can do to protect your privacy on social networking sites ?

As part of Privacy Awareness Week 2011, the Asia Pacific Privacy Authorities have set out a simple list of tips to help:

  1. Know the privacy policy and settings of the social networking sites you use
  2. Think about the information you share and how it’s being used, eg, what might a future employer or partner think if they read it?
  3. Remember, the internet lets your information be collected and shared easily. The harmless information you post could be added to the mix, creating a full profile about you. Who might see it?
  4. Sharing information with just a few people doesn’t stop it reaching a wider audience; be aware who might pass things on
  5. Before you post and tag pictures of someone else, ask for their consent – and request that they do the same to you
  6. Set up ‘friend’ groups to control the access different people in your life have to your personal details
  7. Don’t accept friend requests from people you don’t know
  8. Location based check-ins can be risky. Do you really want everyone to know that no-one’s home?
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Privacy Week Survey

Wednesday, May 4th, 2011

As part of Privacy Week, the Asia Pacific Privacy Authorities have released an animation and e-survey to learn more about privacy and social networking.

The emergence of social networking websites such as Facebook, Twitter and others raise new challenges to privacy. Provide your feedback today, and complete the survey.

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Sony apologises for Playstation hack

Tuesday, May 3rd, 2011

Sony executives have apologised for a security breach, which occurred in April 2011, in which approximately 1.5 million Australian Playstation user accounts were compromised by hackers.

It has been claimed that hackers reportedly stole close to 280,000 credit card numbers from Playstation users, who have  accounts to enabling online game play.

Following the security compromise Sony shutdown the system on 20 April 2011, but has only now admitted to the security compromise which has shaken the confidence of Playstation users, and has prompted concern by the Government and privacy authorities.

In recent days, claims have arisen that, the stolen credit card information has been offered for sale in underground hacker forums.

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Privacy Awareness Week 2011

Monday, May 2nd, 2011

Cooper Mills Lawyers is once again proud to partner with the The Office of the Australian Information Commissioner to promote Privacy Awareness Week 2011.

Privacy Awareness Week was launched today, with the aim of encouraging people to exercise their privacy rights and to take steps to make sure their personal information is handled in accordance with the law.

As part of Privacy Awareness Week, The Office of the Australian Information Commissioner has timetabled a week of events as follows:

 

Monday 2 May

  • Launch of Privacy Awareness Week, including launch of Asia Pacific Privacy Authorities social networking and privacy survey and animation
  • Australian Privacy Commissioner Timothy Pilgrim speaks with Deborah Cameron 702ABC Sydney
  • Australian Privacy Commissioner Timothy Pilgrim will join Victorian Privacy Commissioner Helen Versey at an event to discuss the use and disclosure of personal and health information, e-health and service delivery reform at the Victorian Department of Human Services. This presentation will be filmed and screened at regional offices in Geelong and Wangaratta during Privacy Awareness Week.

Tuesday 3 May

  • Australian Information Commissioner Professor John McMillan will launch Information Awareness Month 2011, a collaborative event between various bodies within the records, archives, library, knowledge, information and data management communities and now in its sixth year. The theme for IAM 2011 is Information overload: Finding the tree in the digital forest. Professor McMillan will also discuss Privacy Awareness Week.
  • Launch of 2011 privacy case notes

Wednesday 4 May

  • Australian Privacy Commissioner Timothy Pilgrim will speak about privacy issues relating to marketers in new online channels including collection of personal information from public sources and online behavioural advertising at a Privacy Awareness Week cocktail event hosted by the Australian Direct Marketing Association (ADMA)
  • Launch of online behavioural advertising FAQs

Thursday 5 May

  • Australian Information Commissioner Professor McMillan will address staff from the Department of Human Services about protecting privacy rights, handling personal information and Australian privacy law reform

Friday 5 May

  • Privacy Awareness Week 2011 wrap up
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Google launches interest based advertising

Thursday, March 12th, 2009

Google has announced the beta launch of  ‘interest based’ advertising on their partner sites and YouTube. Will this lead to better advertising ?

Interest based advertising is where advertising content is targeted at internet users based on current and past web surfing history. Typically this is achieved by using ‘cookies’, which are small files stored on the user’s computer, which contain browsing history data. This method of serving advertisements differs to Google’s traditional ‘keyword’ or ‘content’ based advertising, which relies on the keywords or website content to target advertising.

Google believes that:

…..there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris.

Criticisms of online advertising sometimes arise from poor quality leads due to the deficiencies in reaching an advertisers target audience. Google’s new interest based advertising may lead to higher quality leads for advertisers and more relevant advertisements for web surfers.

No sooner than Google’s announcement, many people have come out criticising interest based advertising as a threat to privacy, as it relies on tracking the websites an end user visits.

Google claims that it has taken 3 important measures to ensure user choice and privacy, these are:

  • Transparency – Users will able to click on advertisement labels to obtain more information about how advertisements are service and what information is used. Google also proposes to expand this in the coming year;
  • Choice – Users will have access to the  Ads Preferences Manager tool which lets them “view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
  • Control – Users will be able to opt out of interest based advertising. Google have take some significant steps to ensure this by designing a plug in for web browsers to maintain the users choice.

We think Google’s interest based advertising may prove to give advertisers more qualified and better quality leads, while users will now see advertisements which are more relevant to their interests – resulting in a better user experience. Only time will tell, but at least Google has thought through the choice and privacy issues, and it appears to us as IT Lawyers, that they have implemented a sensible and effective process to ensure this.

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