Posts Tagged ‘Telecommunications Lawyers’

New communications consumer code hits home

Friday, March 8th, 2013

The 2012 Telecommunications Consumer Protections Code was registered in September 2012, but thanks to a six month ramp up period it’s just starting to seriously impact Australian telco retailers.

The TCP Code, as it’s widely known, introduces a range of reforms designed to improve consumer satisfaction with telecommunications services.  From 27 October last year, it mandated a form of unit pricing in advertising some telco plans, inspired by the unit pricing scheme that has applied in larger supermarkets for some years.

Telcos offering so-called ‘included value’ mobile plans are obliged to inform potential customers of the price of a two minute mobile call, the cost of an SMS and how much of their included value will be consumed by using a megabyte of data.  ‘Included value’ plans are those where a monthly fee buys a higher amount of credit that can be applied to calls, messages or data usage.

Since 1 March 2013, it has also been obligatory for telcos to provide would-be customers with a two page summary of the key features and pricing of a plan, before they commit to buy.  These ‘Critical Information Summaries’ are designed to provide clearer and more standardised information to customers, and to simplify the task of comparing various plans that may be under consideration.

Those are just two out of dozens of requirements imposed by the Code, and a newly created independent body called Communications Compliance has been charged with monitoring telco compliance with the new rules.  By 1 April 2013, every telco that is subject to the TCP Code (and there may be as many of 1,000 of them) must file statements with the Code monitor attesting their Code compliance and listing the website location of the large amount of consumer and customer information that is now required to be provided on telco websites.

Standing behind the Code monitor is the Australian Communications and Media Authority (ACMA) as Code enforcer, with a range of sanctions available to it where education and encouragement fail to secure industry compliance.  The ‘big stick’ here is a potential Federal Court penalty of $250,00 for failing to heed an ACMA direction to comply with the Code.

Cooper Mills is recognised as the premier legal adviser the 2012 Telecommunications Consumer Protections Code, and we have even established a dedicated website to support the industry’s compliance effort.  Our innovative TCP Code Compliance Shop provides a rich set of expert compliance tools at a fraction of the cost of traditional legal advice.

Cooper Mills’ TCPCode.com.au website also offers news, analysis and commentary about the TCP Code, frequently updated.

The ACMA is already actively auditing telco compliance with the Code, even before the industry is due to file its compliance materials with Communications Compliance.  We expect a busy time for telcos in the next few months as compliance laggards are identified and allowed short timeframes to get their business in order.

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ACMA announces changes to Numbering Plan

Wednesday, July 18th, 2012

The Australian Communications and Media Authority (ACMA) has today announced that it has changed the Telecommunications Numbering Plan 2007.

The three major changes are:

  • supplement the supply of digital mobile numbers with a new prefix starting with ‘05’
  • supplement the supply of geographic numbers in regional areas where the existing supply is expected to be exhausted within 20 years
  • remove the geographic sectors around five capital cities.

The most notable change is the introduction of the ’05′ prefix to new mobile numbers, which will supplement the existing ’04′ range of mobile numbers. This change has been driven by the ACMA’s prediction that an addition 100 million mobile numbers will be required over the next 20 years.

A copy of the Telecommunications Numbering Plan Variation 2012 is available for download.

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ACMA approves the 2012 TCP Code from 1 September 2012

Wednesday, July 11th, 2012

ACMA has just announced that the new 2012 TCP Code will be registered, and will come into force on 1 September 2012.

This is a big deal for telco operators.  ACMA Chairman Chris Chapman made the point in his media release:

This is … important … as the code will apply to every service provider in Australia. Compliance with the code is no longer an option. The ACMA obviously stands ready to use its powers of investigation and enforcement if participants choose not to comply with these new code obligations (which include an obligation to report their compliance performance to the industry’s new compliance monitoring body, Communications Compliance.)

Before 1 April 2013, every service provider’s CEO (or near equivalent) will need to provide written certification that their organisation complies with the 89 pages of rules in the new Code.  It’s going to be a challenging seven months.  But whether it’s painful or relatively simple will depend on how organised we all are.

To help, we’ve set up a site at www.tcpcode.com.au, where you’ll find a growing library of resources and commentary.  I also attach a copy of our TCP Code Compliance Calendar that alerts you to the important dates along the compliance timeline.

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M2 buys Primus

Monday, April 16th, 2012

ASX Listed M2 Communications has acquired Primus from US parent Primus Telecommunications Group (‘PTG’) in what is reported to be a $192.4 million deal.

It is reported that the transaction is not conditional on shareholder approval, and is due to complete in the second quarter of 2012.

The move comes amid restructuring by PTG of its Australian and Canadian businesses, while the purchase is yet another in M2′s strategic acquisitions, coming hot on the heels of its acquisition of Time Telecom earlier this year.

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Telstra Wholesale ADSL ‘declared’

Tuesday, February 21st, 2012

The ACCC today (14 February 2012) announced that Telstra Wholesale ADSL services are now declared under an interim access determination.

The determination made under the Consumer and Competition Act 2010 has fixed the price Telstra can charge its wholesale ADSL customers, the effect of this is that wholesale customers are now benefiting from lower pricing.

The price reductions will see competitors such as iiNet better able to compete with Telstra’s retail product offering.

This will only serve to bring more scrutiny on NBN pricing and the benefits of cost effective ADSL services in the market place.

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Communications Authority launches new regulatory push

Tuesday, September 13th, 2011

Retail internet and voice service providers are about to see the next wave of regulation from the Australian Government. This time, it is the Australian Communications and Media Authority (‘ACMA’) that is driving the changes.

ACMA is demanding a series of major changes to advertising and sales practices, as well as billing and complaint handling.

It is allowing the industry a short time to adopt the changes ‘voluntarily’ via an updated Telecommunications Consumer Protections Code.  If that does not happen, it will enforce its requirements using its own powers.

Quoting ACMA:

The ACMA is giving industry five months in which to develop a revised code dealing with the matters that it considers must be changed. If those changes cannot be made within that time, the ACMA will intervene directly to implement its proposals by way of a standard.

Unless the industry adopts the ‘proposals’ in its Telecommunications Consumer Protection Code (‘TCP Code’) , ACMA will mandate them.  Chris Chapman has now been reported as saying:

“The industry [is] ‘formally on notice’ to reflect the proposed changes in the new TCP code.  If the industry doesn’t develop a code that addresses ACMA’s concerns, the ACMA will mandate changes through direct regulation.”

ACMA’s new ‘proposed’ rules

  1. Make telco advertising ‘clear, accurate and honest’
  2. Ban certain ‘confusing’ terms, eg ‘cap’ (where it in fact means ‘minimum spend’)
  3. Require that network coverage claims can be substantiated
  4. Require that broadband speed claims can be substantiated
  5. For post-paid plans with minimum monthly spend, all text-based advertising and bills to include ‘unit pricing’ (like supermarkets do)
  6. Give prospects a standard form ‘critical information summary’
  7. Require providers to report customer service performance using a new standard industry metric, for publication
  8. Require providers to report complaint handling performance using a new standard industry metric, for publication
  9. Optional:   Providers to adopt ‘Customer Service Charters’
  10. Unless service hard-capped or shaped, notify customer at certain usage points
  11. Until spend management tools in place, cap total cost at 150% of minimum spend
  12. All bills to show service usage (eg as graph) broken into components
  13. Providers to comply with AS ISO 10002-2006 re definition of ‘complaint’
  14. Providers to comply with AS ISO 10002-2006 re complaint-handling visibility, accessibility, responsiveness, objectivity, charging, confidentiality, being customer-focused, accountability and continuous improvement
  15. Providers to adopt benchmarks re timeliness in handling complaints; documenting procedures; and collecting, analysing and reporting complaints information

Comment

Initially, it will be up to the industry (through Communications Alliance) to redesign its TCP Code to satisfy ACMA.  If that fails, a mandatory new industry standard is inevitable.

What should service providers be doing now?

First, it is important to realise that the main points are all locked in – as far as ACMA is concerned.  Consultation on the changes is finished. There is room to refine the details, but the headline elements listed above are not negotiable for ACMA.

Second, you should consider whether you want to engage with Communications Alliance about any changes to the TCP Code.  These changes will affect you and your sales and delivery processes.  If you want to influence the TCP Code process, you’ll need to be prepared.  There are only five months left for Communications Alliance to produce a document that satisfies ACMA.

Third, you should start to think about how your business will comply with requirements along the lines of those outlined above.  What will your marketing / sales / delivery / complaints handling look like in 2012?  Will you be well positioned to prosper in the new environment?  How?

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Optus hit with $5.26 million fine

Monday, July 11th, 2011

Optus has been hit with a $5.26m penalty in the Federal Court, for falsely advertising  broadband download quotas.  The decision heralds a new level of risk in communications advertising in Australia.

The clear rule is that high-powered headlines plus small print equals advertising danger.

This bulletin explains:

  • what Optus advertised
  • how the advertised plans really worked
  • how Optus defended the plans
  • why ACCC took action
  • what the court said and did in 2010
  • what the court did on 7 July 2011
  • why a $5.26m penalty is now possible
  • other provisions that can attract penalties.

What Optus advertised

(a)            In April 2010, Optus campaigned for a new range of ‘Think Bigger’ broadband plans.

(b)            Each plan included a large data allowance (120/150/170GB) divided into ‘peak’ and ‘off-peak’ entitlements eg the 120GB plan was advertised with 50GB peak usage and 70GB off-peak usage allowance.

(c)             The disclaimers stated:  ‘Speed limited once peak data exceeded’.

How the advertised plans really worked

(a)            When peak allowance was used, entire service was shaped to 64kbps for rest of month.

(b)            Shaping applied to remaining off-peak allowance as well.

(c)             So, for instance, if customer used whole 50GB peak allowance first, then entire 70GB off-peak allowance shaped to 64kbps.

(d)            But if off-peak was exhausted first, further off-peak MBs were deducted from peak allowance, and shaping applied when that was exhausted.

How Optus defended the plans

Optus said that ‘Speed limited once peak data exceeded’ was a sufficient explanation:  Once your peak allowance is reached, speed is limited.

Why ACCC took action

ACCC disagreed that the disclaimer was a clear and proper explanation.  It argued:

(a)            Public would assume that peak and off-peak entitlements were independent.

(b)            Public would not understand that exhausting peak use would result in off-peak speed shaping to non-broadband speed.

What the court said and did in 2010

(a)            The court agreed with ACCC.

(b)            Court said that ordinary people simply wouldn’t understand the full rules of the plans, based on the advertising.

(c)             Court particularly attacked ‘headline advertising’ where a powerful headline told one story and small print told a different story.

(d)            Said there was:

(i)              misleading and deceptive behaviour generally, and

(ii)            likely specific misleading about ‘the quantity of services’.

(e)            29 October 2010:  Court ruled that advertising was deceptive.

(f)              2 November 2010:  Court banned Optus from repeating that kind of advertising for 3 years[1].

(g)             19 November 2010:  Court ordered Optus to write to all affected customers offering remedies.

(h)            8 December 2010:  Court held a penalty hearing.

What the court did on 7 July 2011

Announcing the result of the penalty hearing, the court ruled that Optus must pay the Commonwealth a pecuniary penalty of $5.26m.

Why a $5.26m penalty is now possible

(a)            Before 2010, no financial penalty was possible under the law in a case like this.

(b)            In 2010, the Competition and Consumer Act[2] (‘CCA’) was amended to allow the court to impose penalties on a company of up to $1.1m per breach of certain sections of the CCA.  That includes breaches of the law against misleading about ‘the quantity of services’.

Other provisions that can attract penalties

The new penalties are available for a wide range of breaches that communications providers should keep in mind.  Here’s a non-exhaustive list:

(a)            misrepresentations that goods are of a particular standard, quality, value, grade, composition, style or model

(b)            misrepresentations that services are of a particular standard, quality, value or grade

(c)             misrepresentations that a particular person has agreed to acquire goods or services

(d)            misrepresentations that goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits

(e)            misrepresentation that the person making the representation has a sponsorship, approval or affiliation

(f)              misrepresentation with respect to the price of goods or services

(g)             misrepresentation concerning the availability of facilities for the repair of goods or of spare parts for goods

(h)            misrepresentation concerning the need for any goods or services.

Summary

Obviously, communications advertising has just become more challenging.  It’s a strong argument for having every advertisement checked by an expert in the area.



[1] That doesn’t make it legal in three years.  It means that, should Optus break the ban, it will incur even higher penalties.

[2] As it is now called … it was then the Trade Practices Act.

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Cooper Mills Bulletin on ACMA Crackdown

Wednesday, June 1st, 2011

The Australian Communications and Media Authority today foreshadowed six telco / ISP action areas it intends to address. While the six areas are described as ‘proposals’, ACMA is making it very clear that they will become law.

ACMA Chairman Chris Chapman is reported in today’s Age Online as follows:

Telcos will be given time to implement ACMA’s recommendations in their own self-regulatory industry codes but if they do not do so in a satisfactory way ACMA said it would force them to do so with new regulations.

The outcomes that we are seeking … are non-negotiable,” Mr Chapman said. There will be a six-week consultation period after which ACMA expects the industry to begin implementing its recommendations.

The die is cast, we’ve put it all out there in the report, the ‘guidance’ has been provided … the clock is ticking,” he said.

You can read more about in the Cooper Mills Telecommunications Law Bulletin.

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‘Max Cap’ lands Optus in Hot Water

Thursday, May 19th, 2011

The ACCC has fined Singtel Optus Pty Ltd $178,000 for misleading conduct arising out of its ‘Max Cap’ marketing campaign.

The ACCC’s view is that the Optus’ Max Cap advertisements:

….gave the impression that a consumer could purchase these cap plans and expect to pay a maximum specified amount per month, when in fact the specified amount was the minimum the consumer would pay each month.

The advertisements at issue contained the Max Cap $49, which wasn’t a cap, but rather the minimum a customer would need to spend.

In commenting on the conduct of concern to the ACCC, acting ACCC Chairman Mr Peter Kell said:

If you advertise a service as a ‘$49 Max Cap’ when $49 is the minimum that consumers have to pay, then you risk breaching the law by misleading consumers about the cost of the service,” and “Claims that a service allows consumers to call ‘anyone’ are likely to be misleading if the reality is that some types of calls are excluded“.

All ISPs and Telcos should have a process in place to review advertisements, not only to ensure compliance with the Competition and Consumer Act 2010 but also the Telecommunications Consumer Protections Code.

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Privacy Awareness Week 2011

Monday, May 2nd, 2011

Cooper Mills Lawyers is once again proud to partner with the The Office of the Australian Information Commissioner to promote Privacy Awareness Week 2011.

Privacy Awareness Week was launched today, with the aim of encouraging people to exercise their privacy rights and to take steps to make sure their personal information is handled in accordance with the law.

As part of Privacy Awareness Week, The Office of the Australian Information Commissioner has timetabled a week of events as follows:

 

Monday 2 May

  • Launch of Privacy Awareness Week, including launch of Asia Pacific Privacy Authorities social networking and privacy survey and animation
  • Australian Privacy Commissioner Timothy Pilgrim speaks with Deborah Cameron 702ABC Sydney
  • Australian Privacy Commissioner Timothy Pilgrim will join Victorian Privacy Commissioner Helen Versey at an event to discuss the use and disclosure of personal and health information, e-health and service delivery reform at the Victorian Department of Human Services. This presentation will be filmed and screened at regional offices in Geelong and Wangaratta during Privacy Awareness Week.

Tuesday 3 May

  • Australian Information Commissioner Professor John McMillan will launch Information Awareness Month 2011, a collaborative event between various bodies within the records, archives, library, knowledge, information and data management communities and now in its sixth year. The theme for IAM 2011 is Information overload: Finding the tree in the digital forest. Professor McMillan will also discuss Privacy Awareness Week.
  • Launch of 2011 privacy case notes

Wednesday 4 May

  • Australian Privacy Commissioner Timothy Pilgrim will speak about privacy issues relating to marketers in new online channels including collection of personal information from public sources and online behavioural advertising at a Privacy Awareness Week cocktail event hosted by the Australian Direct Marketing Association (ADMA)
  • Launch of online behavioural advertising FAQs

Thursday 5 May

  • Australian Information Commissioner Professor McMillan will address staff from the Department of Human Services about protecting privacy rights, handling personal information and Australian privacy law reform

Friday 5 May

  • Privacy Awareness Week 2011 wrap up
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