Posts Tagged ‘Telecommunications Lawyers’

Communications Authority launches new regulatory push

Tuesday, September 13th, 2011

Retail internet and voice service providers are about to see the next wave of regulation from the Australian Government. This time, it is the Australian Communications and Media Authority (‘ACMA’) that is driving the changes.

ACMA is demanding a series of major changes to advertising and sales practices, as well as billing and complaint handling.

It is allowing the industry a short time to adopt the changes ‘voluntarily’ via an updated Telecommunications Consumer Protections Code.  If that does not happen, it will enforce its requirements using its own powers.

Quoting ACMA:

The ACMA is giving industry five months in which to develop a revised code dealing with the matters that it considers must be changed. If those changes cannot be made within that time, the ACMA will intervene directly to implement its proposals by way of a standard.

Unless the industry adopts the ‘proposals’ in its Telecommunications Consumer Protection Code (‘TCP Code’) , ACMA will mandate them.  Chris Chapman has now been reported as saying:

“The industry [is] ‘formally on notice’ to reflect the proposed changes in the new TCP code.  If the industry doesn’t develop a code that addresses ACMA’s concerns, the ACMA will mandate changes through direct regulation.”

ACMA’s new ‘proposed’ rules

  1. Make telco advertising ‘clear, accurate and honest’
  2. Ban certain ‘confusing’ terms, eg ‘cap’ (where it in fact means ‘minimum spend’)
  3. Require that network coverage claims can be substantiated
  4. Require that broadband speed claims can be substantiated
  5. For post-paid plans with minimum monthly spend, all text-based advertising and bills to include ‘unit pricing’ (like supermarkets do)
  6. Give prospects a standard form ‘critical information summary’
  7. Require providers to report customer service performance using a new standard industry metric, for publication
  8. Require providers to report complaint handling performance using a new standard industry metric, for publication
  9. Optional:   Providers to adopt ‘Customer Service Charters’
  10. Unless service hard-capped or shaped, notify customer at certain usage points
  11. Until spend management tools in place, cap total cost at 150% of minimum spend
  12. All bills to show service usage (eg as graph) broken into components
  13. Providers to comply with AS ISO 10002-2006 re definition of ‘complaint’
  14. Providers to comply with AS ISO 10002-2006 re complaint-handling visibility, accessibility, responsiveness, objectivity, charging, confidentiality, being customer-focused, accountability and continuous improvement
  15. Providers to adopt benchmarks re timeliness in handling complaints; documenting procedures; and collecting, analysing and reporting complaints information

Comment

Initially, it will be up to the industry (through Communications Alliance) to redesign its TCP Code to satisfy ACMA.  If that fails, a mandatory new industry standard is inevitable.

What should service providers be doing now?

First, it is important to realise that the main points are all locked in – as far as ACMA is concerned.  Consultation on the changes is finished. There is room to refine the details, but the headline elements listed above are not negotiable for ACMA.

Second, you should consider whether you want to engage with Communications Alliance about any changes to the TCP Code.  These changes will affect you and your sales and delivery processes.  If you want to influence the TCP Code process, you’ll need to be prepared.  There are only five months left for Communications Alliance to produce a document that satisfies ACMA.

Third, you should start to think about how your business will comply with requirements along the lines of those outlined above.  What will your marketing / sales / delivery / complaints handling look like in 2012?  Will you be well positioned to prosper in the new environment?  How?

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Optus hit with $5.26 million fine

Monday, July 11th, 2011

Optus has been hit with a $5.26m penalty in the Federal Court, for falsely advertising  broadband download quotas.  The decision heralds a new level of risk in communications advertising in Australia.

The clear rule is that high-powered headlines plus small print equals advertising danger.

This bulletin explains:

  • what Optus advertised
  • how the advertised plans really worked
  • how Optus defended the plans
  • why ACCC took action
  • what the court said and did in 2010
  • what the court did on 7 July 2011
  • why a $5.26m penalty is now possible
  • other provisions that can attract penalties.

What Optus advertised

(a)            In April 2010, Optus campaigned for a new range of ‘Think Bigger’ broadband plans.

(b)            Each plan included a large data allowance (120/150/170GB) divided into ‘peak’ and ‘off-peak’ entitlements eg the 120GB plan was advertised with 50GB peak usage and 70GB off-peak usage allowance.

(c)             The disclaimers stated:  ‘Speed limited once peak data exceeded’.

How the advertised plans really worked

(a)            When peak allowance was used, entire service was shaped to 64kbps for rest of month.

(b)            Shaping applied to remaining off-peak allowance as well.

(c)             So, for instance, if customer used whole 50GB peak allowance first, then entire 70GB off-peak allowance shaped to 64kbps.

(d)            But if off-peak was exhausted first, further off-peak MBs were deducted from peak allowance, and shaping applied when that was exhausted.

How Optus defended the plans

Optus said that ‘Speed limited once peak data exceeded’ was a sufficient explanation:  Once your peak allowance is reached, speed is limited.

Why ACCC took action

ACCC disagreed that the disclaimer was a clear and proper explanation.  It argued:

(a)            Public would assume that peak and off-peak entitlements were independent.

(b)            Public would not understand that exhausting peak use would result in off-peak speed shaping to non-broadband speed.

What the court said and did in 2010

(a)            The court agreed with ACCC.

(b)            Court said that ordinary people simply wouldn’t understand the full rules of the plans, based on the advertising.

(c)             Court particularly attacked ‘headline advertising’ where a powerful headline told one story and small print told a different story.

(d)            Said there was:

(i)              misleading and deceptive behaviour generally, and

(ii)            likely specific misleading about ‘the quantity of services’.

(e)            29 October 2010:  Court ruled that advertising was deceptive.

(f)              2 November 2010:  Court banned Optus from repeating that kind of advertising for 3 years[1].

(g)             19 November 2010:  Court ordered Optus to write to all affected customers offering remedies.

(h)            8 December 2010:  Court held a penalty hearing.

What the court did on 7 July 2011

Announcing the result of the penalty hearing, the court ruled that Optus must pay the Commonwealth a pecuniary penalty of $5.26m.

Why a $5.26m penalty is now possible

(a)            Before 2010, no financial penalty was possible under the law in a case like this.

(b)            In 2010, the Competition and Consumer Act[2] (‘CCA’) was amended to allow the court to impose penalties on a company of up to $1.1m per breach of certain sections of the CCA.  That includes breaches of the law against misleading about ‘the quantity of services’.

Other provisions that can attract penalties

The new penalties are available for a wide range of breaches that communications providers should keep in mind.  Here’s a non-exhaustive list:

(a)            misrepresentations that goods are of a particular standard, quality, value, grade, composition, style or model

(b)            misrepresentations that services are of a particular standard, quality, value or grade

(c)             misrepresentations that a particular person has agreed to acquire goods or services

(d)            misrepresentations that goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits

(e)            misrepresentation that the person making the representation has a sponsorship, approval or affiliation

(f)              misrepresentation with respect to the price of goods or services

(g)             misrepresentation concerning the availability of facilities for the repair of goods or of spare parts for goods

(h)            misrepresentation concerning the need for any goods or services.

Summary

Obviously, communications advertising has just become more challenging.  It’s a strong argument for having every advertisement checked by an expert in the area.



[1] That doesn’t make it legal in three years.  It means that, should Optus break the ban, it will incur even higher penalties.

[2] As it is now called … it was then the Trade Practices Act.

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Cooper Mills Bulletin on ACMA Crackdown

Wednesday, June 1st, 2011

The Australian Communications and Media Authority today foreshadowed six telco / ISP action areas it intends to address. While the six areas are described as ‘proposals’, ACMA is making it very clear that they will become law.

ACMA Chairman Chris Chapman is reported in today’s Age Online as follows:
Telcos will be given time to implement ACMA’s recommendations in their own self-regulatory industry codes but if they do not do so in a satisfactory way ACMA said it would force them to do so with new regulations.
The outcomes that we are seeking … are non-negotiable,” Mr Chapman said. There will be a six-week consultation period after which ACMA expects the industry to begin implementing its recommendations.
The die is cast, we’ve put it all out there in the report, the ‘guidance’ has been provided … the clock is ticking,” he said.

You can read more about in the Cooper Mills Telecommunications Law Bulletin.

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‘Max Cap’ lands Optus in Hot Water

Thursday, May 19th, 2011

The ACCC has fined Singtel Optus Pty Ltd $178,000 for misleading conduct arising out of its ‘Max Cap’ marketing campaign.

The ACCC’s view is that the Optus’ Max Cap advertisements:

….gave the impression that a consumer could purchase these cap plans and expect to pay a maximum specified amount per month, when in fact the specified amount was the minimum the consumer would pay each month.

The advertisements at issue contained the Max Cap $49, which wasn’t a cap, but rather the minimum a customer would need to spend.

In commenting on the conduct of concern to the ACCC, acting ACCC Chairman Mr Peter Kell said:

If you advertise a service as a ‘$49 Max Cap’ when $49 is the minimum that consumers have to pay, then you risk breaching the law by misleading consumers about the cost of the service,” and “Claims that a service allows consumers to call ‘anyone’ are likely to be misleading if the reality is that some types of calls are excluded“.

All ISPs and Telcos should have a process in place to review advertisements, not only to ensure compliance with the Competition and Consumer Act 2010 but also the Telecommunications Consumer Protections Code.

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Privacy Awareness Week 2011

Monday, May 2nd, 2011

Cooper Mills Lawyers is once again proud to partner with the The Office of the Australian Information Commissioner to promote Privacy Awareness Week 2011.

Privacy Awareness Week was launched today, with the aim of encouraging people to exercise their privacy rights and to take steps to make sure their personal information is handled in accordance with the law.

As part of Privacy Awareness Week, The Office of the Australian Information Commissioner has timetabled a week of events as follows:

 

Monday 2 May

  • Launch of Privacy Awareness Week, including launch of Asia Pacific Privacy Authorities social networking and privacy survey and animation
  • Australian Privacy Commissioner Timothy Pilgrim speaks with Deborah Cameron 702ABC Sydney
  • Australian Privacy Commissioner Timothy Pilgrim will join Victorian Privacy Commissioner Helen Versey at an event to discuss the use and disclosure of personal and health information, e-health and service delivery reform at the Victorian Department of Human Services. This presentation will be filmed and screened at regional offices in Geelong and Wangaratta during Privacy Awareness Week.

Tuesday 3 May

  • Australian Information Commissioner Professor John McMillan will launch Information Awareness Month 2011, a collaborative event between various bodies within the records, archives, library, knowledge, information and data management communities and now in its sixth year. The theme for IAM 2011 is Information overload: Finding the tree in the digital forest. Professor McMillan will also discuss Privacy Awareness Week.
  • Launch of 2011 privacy case notes

Wednesday 4 May

  • Australian Privacy Commissioner Timothy Pilgrim will speak about privacy issues relating to marketers in new online channels including collection of personal information from public sources and online behavioural advertising at a Privacy Awareness Week cocktail event hosted by the Australian Direct Marketing Association (ADMA)
  • Launch of online behavioural advertising FAQs

Thursday 5 May

  • Australian Information Commissioner Professor McMillan will address staff from the Department of Human Services about protecting privacy rights, handling personal information and Australian privacy law reform

Friday 5 May

  • Privacy Awareness Week 2011 wrap up
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ACMA to review numbering plan

Monday, October 25th, 2010

The Australian Communications and Media Authority (ACMA) has launched an issues paper, to examine whether the numbering plan and the way telephone numbers are used remain appropriate.

The increasing use of voice over IP (VOIP) and mobile telephones have forced a rethink on telephone numbering.

In announcing the launch of the issues paper, the ACMA Chairman Chris Chapman said:

While the existing Numbering Plan has served Australia extremely well, it is now starting to fray around the edges. Many of its features date back well over ten years, during which time there has been tremendous change in the telecommunications and broadband market.

The ACMA has called for comments on the issues paper by 3 December 2010.

The issues paper is available from the ACMA website here.

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ACMA determination on premium SMS restrictions

Wednesday, May 5th, 2010

Consumers will have the choice of barring all premium SMS from their mobile phones as of 1 July 2010, with the latest package of measures announced by the ACMA.

The ACMA has said that the package has been created so that “…mobile users can feel confident they will only receive and pay for services they actually want”.

In a meeting with senior representatives of mobile phone companies the ACMA will discuss the possibility of the introduction of a service where consumers can request quick and easy barring via SMS.

Complaints to the Telecommunications Industry Ombudsman regarding premium SMS services have decreased by an astonishing rate of 50% following measures introduced by ACMA last year. As the ACMA is hoping that this trend will continue, it will be closely monitoring the industry over the next 12 months to ensure that consumer concerns are adequately being dealt with.

Recent enforceable undertakings that the ACMA has accepted from Funmobile Australia Pty Limited, which included a payment of $55 000, emphasize the ACMA’s commitment to pursuing telcos which repeatedly operate in breach of the law.

Industry has welcomed the new package as a further reinforcement of the existing suite of consumer protection measures included in the Communications Alliance Mobile Premium Services Industry Code C637:2009.

Despite both consumers and industry receiving the package with a warm welcome, the telcos will be hit hard. In a quote published by Computer World, Warren Chaisatien, research director and principle analyst at Telstyle, says that although the rule will aid consumers who have unintentionally signed up to a premium services, it is likely to have a negative impact on telco revenues as the premium SMS market was worth approximately $250 million in 2009.

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ACMA issues landmark proceedings

Tuesday, March 2nd, 2010

In a landmark move, the ACMA has for the first time brought an action in the Federal Court  against Telco GoTalk for an alleged breaches of the Do Not Call Register Act 2006.

The ACMA alleges that GoTalk via its two offshore calls centres called 40,000 numbers contained on the Do Not Call Register.

Breaches of this kind have proven to be costly for infringing companies in the past, with Dodo Australia being issued a fine of $147 400 in 2008 for its call centres ringing 67 de-listed Australian phone numbers.

This isn’t the first sign of trouble for GoTalk. Last year the company accepted undertakings by the ACCC to record telemarketing calls and to monitor conversations at random to ensure compliance with the TPA, in response to allegations that its offshore call centres had misrepresented information to consumers, including pricing and terms and conditions.

The matter is listed for directions on 29 March 2010 in the Federal Court in Sydney.

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iiNet wins landmark case

Thursday, February 4th, 2010

Justice Cowdry of the Federal Court of Australia this morning brought down judgment in the iiNet copyright case, in which the Australian ISP was successful.

It was alleged by 34 applicants made up of film studios such as Sony and Warner Bros that iiNet had facilitated copyright infringement, by allowing customers to use peer to peer software to download pirate versions of movies and other copyrighted material.

The Court held that the law did not impose a positive obligation upon iiNet to prevent copyright infringement. The result comes as a slap in the face to the big film studios who had vigorously pursued this case.

This case had attracted international attention and had resulted in legislative changes in jurisdictions such as the UK, where ISPs have an obligation to disconnect customer who infringe copyright.

ISP Lawyers and Telecommunications Lawyers have for some time been debating the merits of this case – some commentators don’t think that this is the end of the matter, with the films studios having the ability to appeal the judgment on points of law.

More to follow…….

Click here to see media comments on the iiNet judgment by Cooper Mills Director, IT & T Lawyer, Erhan Karabardak.

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GSM Encryption Cracked

Saturday, January 2nd, 2010

According to news reports, German researchers claimed to have cracked the A5/1 encryption technology used to encrypt GSM mobile phone calls, which represents approximately 80% of the worlds mobile phone users.

These claims have raised concerns with some mobile operators, who claim that if this finding were to be used by criminals, GSM telephone call could be intercepted and monitored relatively easily and cost effectively. This type of conduct is prohibited under Australian law.

IT and Telecommunications Lawyer, Erhan Karabardak, Principal of Cooper Mills Lawyers, said:

whilst these claims, if true, could pose a serious concern, it is unlikely to pose a threat to GSM communications in the short term“.

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