Trademark monitoring gives trademark owners’ early warning of other similar trademarks that may be filed with the Trademarks Office. Shortly after a trademark application is filed with the Trademarks Office our monitoring service notifies owners.
Trademark monitoring serves as a proactive brand protection tool.
There are two forms of trademark monitoring:
- General Monitoring – This type of monitoring is one where a particular trademark or keyword is specified, so that once a new trademark application is filed which matches a trademark or keyword (or similar trademark or keyword), you are notified shortly after. This will enable to you have early warning
- Opposition Monitoring – Often brand owners become aware of competitors or other trademark applicants who file similar marks. Being alerted to these filings and their progress through the Trademarks Office enables a brand owner to plan ahead, particularly when filing for a trademark opposition. This can be critical with limited time frames of 2 months in which to oppose a trademark once acceptance has been advertised.
Our other trademark services include:
Questions? Queries? Concerns?
If you need help with trademark portfolio management, or just want advice on trademarks in general, contact Cooper Mills today.
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