Auction heightens the voltage on electricity.com.au

We recently saw hardware.com.au snapped up by Bunnings rival Woolworths after they failed to renew the highly sought after domain, and today was SPI’s turn, failing to renew electricity.com.au which achieved a sale price of $31,000 at auction.

According to its website, SPI Electricity & Gas Australia, part of the large Singapore Power Group, operates the transmission networks for gas and electricity in Victoria, and boasts an electricity network of 6500km.

The successful bidder was Pacific Octane, an online media group who acquired electricity.com.au in spirited bidding today for $31,000.

Domain names are of critical importance to business both on and off line, and business needs to value and protect intellectual property rights.

Cooper Mills Director, IT and Domain Name Lawyer, Erhan Karabardak said that “Intellectual property, including its protection should be a critical part of any business strategy. This is even more important, as most businesses and consumers now carry on business not just in their local area, but globally via the internet.“