Grays Online cops $165,000 Spam Act Fine

The ACMA today reported that Grays (NSW) Pty Limited the operator of Graysonline.com was fined $165,000 for sending commercial marketing emails in breach of the Spam Act.

The fine arose from a promotion of the GraysEscape website, for which ‘Grays sent messages without an opt-out facility and to some people who had previously withdrawn their consent to receiving marketing messages.‘.

ACMA Deputy Chairman Richard Bean issued a  warning to businesses and highlighted the risks in emarketing:

This conduct involved a conscious decision by an experienced e-marketer. The consequences of getting it wrong can be severe—from potential penalties such as this, to damaging your reputation.